魔爪比红牛有效,红牛比东鹏有效,即使差一倍毫升
看一下咖啡因含量,同样330ml,怪兽魔爪和红牛的咖啡因含量远高于可乐。
如果依据《上瘾500年》提供的历史规律,这些饮料的潜力恐怕还远远没有得到挖掘。
能量饮料的主要消费群体,12-17岁(这个年龄段有政策风险,英国已经出台政策了),18-34岁男性,夜班工作和夜间娱乐者。
其它领域很难扩张消费群体。
the energy drink industry only successfully maintains teens aged 12-17, men aged
18-34, and the nightlife crowd as regular consumers (U.S. Department of Health and Human Services, 2018).
The industry has exploded in these select markets previously, although it has struggled to expand into other sectors of consumers
其实是否清淡,还是历史传统原因,茶淡了一样口感不行。