能量饮料的主要消费群体，12-17岁（这个年龄段有政策风险，英国已经出台政策了），18-34岁男性，夜班工作和夜间娱乐者。
其它领域很难扩张消费群体。
the energy drink industry only successfully maintains teens aged 12-17, men aged
18-34, and the nightlife crowd as regular consumers (U.S. Department of Health and Human Services, 2018). 
The industry has exploded in these select markets previously, although it has struggled to expand into other sectors of consumers