TonyShen

讨论

@江涛，Should we thank the participants and conclude today's interview?

讨论

回复 @魔都圆: We no longer purchase long-form professional content so amortization is no longer used. UGC cost is recognized whenever it occurs.//@魔都圆:one final question, how do ku6 amortize licensed and UGC contents? what was the approximate amortization expenses in 2011?

讨论

回复 @北安桥: Still the same: improving user experience and set up more cooperation arrangements.//@北安桥:嗯，看很多第三方发布的视频行业流量报告，酷6好像都在下滑，未来用户和流量增长靠什么拉动？

讨论

We have not acquired any shares yet, because there are specific conditions required.

讨论

回复 @魔都圆: We are very selective in spending in SM, and will continue to be so.//@魔都圆:回复 @TonyShen: that's great. Another question is that your selling and marketing expenses remained at a quite conservative level compared with your competitors. Well, if your UGC cont...

讨论

In our press release we announced 220 million UVs in Feb 2012, according to Ku6's internal tracking data.

讨论

The whole industry is exploring different business models. We think we are closer to profitability now than anytime before.

讨论

I can't disclose too many details here, since I'm not in technology:)...but as a user you can see community features are more attractive, uploading is faster and videos are more smooth and clear.

讨论

回复 @giselle: We are constantly improving our features, but can't say exactly which feature will be offered first.//@giselle:但土豆网和新浪微博的视频合作，跟其他视频网站的合作不一样啊。微博用户可以直接上传并保存视频在土豆网上，这一功能目前其他网站，包括酷6还没有。这种类型的...

讨论

Profitability is our most important goal now; we are never 并不急于扭亏. It's now very close, please follow us closely.

讨论

回复 @北安桥: You are right. 盛越给了广告主一个广告平台。会降低广告投放的说服成本.//@北安桥:我对这个AA的广告模式比较感兴趣，并同时表示不解，这是一个按照效果付费的广告模式，是CPC还是盛越给了广告主一个广告管理软件，能让广告主自己决定如何投放广告并检测广告效果？我理解如果是效果...

讨论

回复 @魔都圆: Ku6 has maintained many channels too, and we welcome all artistic types of uploads. Recently micro-production is very active indeed, and we have shown selected titles too.//@魔都圆:so what about the smart TV? do you expect it to change the way TV programs are pr...

讨论

We also have cooperation arrangements with many SNS platforms, including Sina Weibo. We intend to further improve our user experience, i.e. ease of upload, community features, etc, and to use revenue sharing to keep user loyalty steady.

讨论

盛越是盛大集团旗下的广告代理公司, 也是我们采用的独家. 广告主有可能采用其自己的代理在盛越投放广告.

讨论

80%.

讨论

Sorry I may have mistyped. All revenues from Shengyue (80%) are AA and all revenues directly from advertisers (and their agents, not Shengyue) are Brand. Brand revenues are mostly carried over from previous quarters.

讨论

回复 @北安桥: This model reduces the agency fee by a lot. Advertisers get on an online platform managed by Shengyue.//@北安桥:回复 @TonyShen: 嗯，广告主数量不能披露，但是我想知道的是采用这种所谓效果广告模式以后，说服客户投放广告的成本有无降低？广告主对UGC内容的认同度如何？

讨论

回复 @北安桥: It's still a small percentage.//@北安桥:和作者分成广告大概能占到多少？

讨论

1)I answered this a few minutes ago. Users can choose any website to upload, and our VCU number is still increasing. 2) Our affliated party is not Renren, but Shengyue. It's our sole agent right now.

讨论

Under the Application Advertising model, number of advertisers is less meaningful than before. Per our agreement with our agent Shengyue, we can't disclose the pricing mechanism of AA. When a user's uploaded videos generate enough clicks (and enough revenue), he gets paid.