TripAdvisor has nearly 200 million reviews and opinions on more than 4.4 million places to stay, places to eat and things to do – including more than 890,000 hotels and accommodations and approximately 650,000 vacation rentals, 2.4 million restaurants and 480,000 attractions in 145,000 destinations throughout the world.
Traffic to our sites remains robust as Q3 monthly unique visitors was 315 million according to Google Analytics, up 20% year-over-year, and unique hotel shoppers grew 17% according to our log files. Nearly 50% of users visited TripAdvisor via tablet and phone, and we're continuing to see industry-leading uptake and engagement on mobile devices.
3. 转型OTA在继续试验中
TripAdvisor has six Instant Booking partners live and another 13 signed and pending implementation. TripAdvisor also launched an alpha version of Instant Booking on its TripConnect platform, which enables independent hoteliers to receive direct bookings through TripAdvisor. Further, TripAdvisor now powers user review collection on behalf of more than 200 travel brands, including more than 100 hotel brands and chains.
TripAdvisor announced the launch of Instant Reservation feature for restaurants, which lets users select a restaurant and complete a reservation on TripAdvisor. Instant Reservation is currently available on the over 13,000 restaurants within the La Fourchette network spanning France, Spain, Switzerland, and Belgium.
For the third quarter of 2014, revenue from North America grew 35% year-over-year to $176 million, representing 50% of totalrevenue. Revenue from the Europe, Middle East and Africa region grew 43% year-over-year to $119 million, representing 34% oftotal revenue. Revenue from the Asia-Pacific region grew 30% year-over-year to $43 million, representing 12% of total revenue.Revenue from the Latin America region grew 78% year-over-year to $16 million, representing 5% of total revenue. International revenue was 53% of total revenue during the third quarter of 2014, flat from 53% in the third quarter of 2013.