as price goes down, more small investors like us got scared and frustraed, so they sell their shares. then thsoe big funds buy more shares and cover their short position. they are making even more money out of US. We need to demand management to buy back some of shares, b/c NVFY's President claim the stock should worth 30 bucks, off cousre, i , personally also belive it is under valued at current level. but our opinions carry no weight. and no body listen to us. Company need to do something, Not US.