2021-04-16 12:56
Yes indeed. Movies give a huge boost to the toy sales.
But the main positive with the Godzilla vs Kong franchise is that Playmates has demonstrated that it is able to win business beyond Ninja turtles. If Playmates can get a blockbuster like Godzilla vs Kong then this paves the way for other blockbusters in the future.
Playmates is now no longer a one trick pony. The market has overlooked the significance of Godzilla vs Kong and what this means for the future. This is just the beginning, a future with multiple blockbuster franchises.