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Qihoo 360 Reports Fourth Quarter and Fiscal Year 2014 Unaudited       Financial Results

      PR Newswire

      BEIJING, March 9, 2015

      BEIJING, March 9, 2015 /PRNewswire/ -- Qihoo       360 Technology Co. Ltd. ("Qihoo 360" or the "Company") (NYSE:       QIHU), a leading Internet company in China,       today reported its unaudited financial results for the fourth quarter       and fiscal year ended December 31, 2014.

      Fourth Quarter Financial Highlights[1]

   -- Revenues were $431.2 million, a 94.6% increase from $221.6 million in the      fourth quarter of 2013.   -- Net income attributable to Qihoo 360 was $76.8 million, compared to $16.6      million in the fourth quarter of 2013.   -- Non-GAAP net income attributable to Qihoo 360[1] was $109.4 million,      compared to $96.3 million in the fourth quarter of 2013.   -- Diluted earnings per ADS[2] ("EPADS") attributable to Qihoo 360 was      $0.58, compared to $0.13 in the fourth quarter of 2013.   -- Non-GAAP diluted EPADS attributable to Qihoo 360[1] was $0.75, compared      to $0.70 in the fourth quarter of 2013.      Fourth Quarter Operating Metrics

   -- Total monthly active users of Qihoo 360's PC-based products and services      reached a record 509 million in December 2014, compared to 475 million in      December 2013[3].   -- User penetration of Qihoo 360's PC-based products was 96.1% in December      2014, compared to 94.6% in December 2013[3].   -- Total smartphone users of Qihoo 360's primary mobile security product[4]      reached a record 744 million in December 2014, compared to 467 million in      December 2013[5].   -- Monthly active users of Qihoo 360's PC browsers reached 361 million in      December 2014, compared to 354 million in December 2013[3].   -- User penetration of Qihoo 360's PC browsers was 68.1% in December 2014,      compared to 70.4% in December 2013[3].   -- Average daily unique visitors to the 360 Personal Start-up Page and its      sub-pages were 132 million in the fourth quarter of 2014, compared to 119      million in the fourth quarter of 2013[5].   -- Average daily clicks on Qihoo 360's Personal Start-up Page and its      sub-pages were approximately 685 million in the fourth quarter of 2014,      compared to 681 million in the fourth quarter of 2013[5].      Fiscal Year 2014 Highlights[1]

   -- Revenues were $1,390.7 million, an increase of 107.2 % from $671.1      million in 2013.   -- Net income attributable to Qihoo 360 was $222.8 million, an increase of      123.5% from $99.7 million in 2013.   -- Non-GAAP net income attributable to Qihoo 360[1] was $341.5 million, an      increase of 50.9% from $226.3 million in 2013.   -- Diluted EPADS[2] attributable to Qihoo 360 were $1.69, compared to $0.77      in 2013.   -- Non-GAAP diluted EPADS attributable to Qihoo 360[1] were $2.43 compared      to $1.74 in 2013.      "We are pleased to report our sixteenth consecutive quarter of robust       growth as a public company and deliver another full year of solid       progress in operations," said Mr.Hongyi Zhou,       Chairman and Chief Executive Officer of Qihoo       360. "As we continued to maintain our leadership position in key       product categories, such as PC security, PC browser, mobile security and       mobile app store, we made significant progress with new product       initiatives, particularly those related to mobile Internet. We exceeded       our year-end PC search traffic share target and further established our       search service as a strong alternative to the market leader. Our mobile       search continued to gain traction with innovative product features and       new branding initiatives. We are well-positioned to capture additional       market share in China's       massive PC and mobile search market. In December 2014 we       formed a strategic partnership with Coolpad to enter the       strategically important smartphone market. We firmly believe that the       combination of software and hardware ecosystems will play a critical       role in the future of Chinese mobile Internet. Although still in its       nascent stage, our endeavor in selective IOT (Internet of Things)       categories also achieved a solid start. 360 Kids Guard, 360 Family       Guard, and 360 Secure Router were all well received by the market."

      "While we made significant progress financially and operationally, there       are still areas need to improve. We are determined to address these       issues directly and proactively. Over the past few months we have       realigned our product development efforts, streamlined our monetization       operations, and adjusted our organizational structure. We believe these       efforts will significantly improve our operational efficiency,       accelerate product development cycles, and optimize monetization       potential. We are very confident that we will achieve our full year       operational goals in 2015," concluded Mr. Zhou.

      Mr.Xiangdong Qi, President of Qihoo       360, added "We are happy to surpass our internal revenue and       profitability targets for both the fourth quarter and the full year. We       continue to see robust growth in key areas of our business. Online       advertising grew 81% in 2014, supported by continued strong ramp-up in       search monetization. Internet value-added services once again outpaced       the market with revenue growth of 142% in 2014, with strong ramp-up in       mobile games being the main driver. Both search and mobile app store       businesses more than tripled and have ramped up faster than expected.       They will continue to be key drivers of our growth for the foreseeable       future.

      "While we have achieved robust revenue growth every year since our       public listing, we realize there are still many unturned stones and       underutilized capacities in our ecosystem. We are streamlining our       monetization system into a fully integrated structure that seamlessly       covers PC and mobile, and web and apps. We believe these efforts should       drive accelerated revenue growth down the road. Meanwhile, we will       continue to make proactive investments in product and technology       development in order to strengthen our leadership position and expand       our footprint, particularly in mobile Internet and search technology       where we see tremendous opportunities for future expansion. We believe       these investments will further strengthen our foundation, support       sustainable growth and drive long-term shareholder value."

      Fourth Quarter 2014 Results

      Revenues

      Revenues were $431.2 million, representing an increase of       94.6% from $221.6 million in the fourth quarter of 2013       and an increase of 14.6% from $376.4 million in the third       quarter of 2014. The robust year-over-year increase in revenues was       mainly due to strong performance in both online advertising and Internet       value-added services, driven by strong ramp-up in search and mobile       monetization. The solid sequential growth was mainly driven by seasonal       strength in online advertising. In addition, better than expected       ramp-up in enterprise security supported incremental growth.

      Online advertising revenues were $243.2 million, up 70.8%       from the same period last year and 20.5% from the prior quarter. The       strong year-over-year and sequential increases were primarily driven by       continued ramp-up in search monetization and incremental contribution       from mobile advertising.

      Internet value-added service revenues, which are mainly derived from       game platform operations, were $167.4 million, up 112.2%       from the same period last year and down 3.1% from the prior quarter. The       robust year-over-year growth was driven in part by the strong ramp-up in       mobile games as the mobile game industry continued its upward momentum.       PC game operations performed weaker than expected primarily due to the       soft secular trend in the web game industry and lack of attractive       contents

      During the fourth quarter of 2014, the Company started to provide fee       based enterprise security products to institutional clients. The       enterprise security business performed better than expected, driven by       strong early uptake of these products and robust seasonal pattern.

      Cost of Revenues

      Cost of revenues were $103.0 million, compared to $30.2       million in the fourth quarter of 2013 and $85.4 million       in the third quarter of 2014, representing increases of 241.4% and       20.7%, respectively. The year-over-year and sequential increases in cost       of revenue were due to strong revenue growth and change in revenue mix.

      Operating Expenses

      Operating expenses were $225.2 million, compared to $184.9       million in the fourth quarter of 2013 and $225.5 million       in the third quarter of 2014. Non-GAAP operating expenses were $201.2       million, compared to $109.6 million in the fourth       quarter of 2013 and $200.1 million in the prior quarter.

      The year-over-year increase in non-GAAP operating expenses was mainly       driven by increased marketing expenses, personnel-related costs, and       bandwidth and equipment depreciation expenses, as the Company continued       to enhance its technology and product development capabilities, and       strengthen its brand and market position.

      Operating Income

      Operating income was $108.1 million, compared to $8.9       million in the fourth quarter of 2013 and operating income of $       68.0 million in the prior quarter.

      Non-GAAP operating income was $132.0 million, compared to $84.2       million in the fourth quarter of 2013 and $93.3 million       in the prior quarter.

      Operating margin was 25.1%, compared to 4.0% in the fourth quarter of       2013 and 18.1% in the prior quarter.

      Non-GAAP operating margin was 30.6%, compared to 38.0% in the fourth       quarter of 2013 and 24.8% in the prior quarter.

      The year-over-year decline in non-GAAP operating margin was mainly due       to an increased level of spending in channel promotion, marketing and       product development. The quarter-over-quarter margin improvement was       driven by the leverage from revenue growth and incremental cost       efficiencies.

      Net Income attributable to Qihoo       360

      Net income attributable to Qihoo       360 was $76.8 million, compared to $16.6       million in the fourth quarter of 2013 and $ 57.7 million       in the prior quarter.

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