Steve Jobs: what I love about the consumer market that I always hated about the enterprise market is that we come up with a product, we try to tell everybody about it and every person votes for themselves, they go "yes" or "no", and if enough of them say yes, we get to come to work tomorrow, that's how it works, it's really simple. As where the enterprise market, it's not so simple, the people that use the products don't decide for themselves and the people that make those decisions sometimes are confused.