想起一段陈年往事了，好像是2011年还是2012年，百度通过猎头找到我，说是贴吧部门，比较好奇去见了见，跟田晓萌（俞军女弟子，贴吧掌门人）聊了聊，她想在贴吧里做直播，当然，我当时在$欢聚(YY)$ 做手机YY完全没有去百度的心思。没想到10年后最后$百度(BIDU)$ 以收购YY直播的方式“Hundreds of millions of Baidu users will be able to enjoy more live streaming content through Baidu App and Haokan short videos and Baidu Post.”。

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We aim to integrate YY on to our platform in a deep and thorough way. Comparing with other large mobile ecosystems, our non-advertising revenue represents a much smaller percentage, which means there is potential for huge upside The YY acquisition will help speed up the development of our non-ad revenue. We will allow YY broadcasters to increase their fans following on Baidu. Hundreds of millions of Baidu users will be able to enjoy more live streaming content through Baidu App and Haokan short videos and Baidu Post. We believe such large-scale product integration will create significant synergy in content, infrastructure and monetization. We also plan to leverage YY to accelerate the development of information and knowledge-centric live streaming on Baidu.

我们的目标是将YY深入彻底地整合到我们的平台上。与其他大型移动生态系统相比，我们的非广告收入占比要小得多，这意味着有巨大的上升空间。收购YY将有助于加快我们非广告收入的发展。我们将允许 YY 主播增加他们在百度上的粉丝。数亿百度用户将可以通过百度App、好看短视频、百度贴吧等享受更多直播内容。我们相信这种大规模的产品整合将在内容、基础设施和货币化方面产生显着的协同效应。我们还计划利用 YY 加速在百度上开发以信息和知识为中心的直播。

These efforts will not only improve user stickiness and vibrancy on our large Internet platform, we believe live streaming has the potential to evolve beyond host tipping, to become a major way for communities on Baidu to further develop, and merchants to increase user engagement and grow their social assets on our platform. User attention usually shifts toward interactive content. With the advent of 5G and augmented reality to increase video effects, live streaming will be an integral component of future content development, and we are excited about this opportunity.

这些努力不仅将提高我们大型互联网平台的用户粘性和活力，我们相信直播有潜力超越主持人打赏，成为百度社区进一步发展的主要方式，以及商家增加用户参与度和发展的主要方式他们在我们平台上的社交资产。用户注意力通常会转向交互式内容。随着 5G 和增强现实技术的出现以增加视频效果，直播将成为未来内容开发不可或缺的组成部分，我们对这个机会感到兴奋。