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$El Pollo Loco Holdings(LOCO)$好吃不好吃是顾客群定位问题,上餐速度快不快,那就是个普遍的刚需问题了。

loco用改造为主扩张为辅的思路,不断优化快速用餐这一基本定位,强化qsr( Quick Service Restaurant)属性,自视为QSR+。

拿loco和cmg作比较,不能用长处比短处,cmg店员对等餐的顾客说:我们是QSR+,你不用着急。。。

消费均价低,只能表明市场潜力大好吗?

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2014-09-01 17:47

loco过去10年曾经在其他州扩张过,但最后都是结业了。我提供一些数据,希望给大家作参考,也不要因为这个影响自己买卖决定,毕竟这只是过去的数据而已。买卖还需自己决定的。

Chicago: 4 stores starting in 2005, all closed by 2012

Colorado: 1 stores starting in 2006, closed by 2011

Connecticut: 1 store opened in 2006, closed in 2012

Georgia: 9 stores starting in 2007, all closed by 2011

Massachusetts: 2 stores starting in 2007, all closed by 2010

New Jersey: 1 store 2009, closed in 2010

Oregon: 2 stores starting in 2008, all closed by 2011

St. Louis: 1 store opened in 2009, closed by 2011

Virginia: 3 stores starting in 2008, all closed by 2011

Vancouver, WA: 1 store opened in 2008, closed in 2009

2014-09-01 12:51

qsr不光loco在做,ndls,zoes都是一样的思路。看看这两个财报死的多惨。

消费均价低代表潜力大? 不明觉厉。

2014-09-01 12:24