哔哩哔哩(BILI) 2023年第四季度财报电话会议记录

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$哔哩哔哩(BILI)$ $哔哩哔哩-W(09626)$

Company Participants

Juliet Yang - Executive Director-Investor Relations

杨朱丽 - 执行董事-投资者关系

Xin Fan - Chief Financial Officer


Rui Chen - Chairman of the Board & CEO

陈瑞 - 董事长兼首席执行官

Carly Lee - Vice Chairwoman and Chief Operating Officer

Carly Lee - 副主席兼首席运营官

Conference Call Participants


Good day, and welcome to the Bilibili's 2023 Fourth Quarter and Fiscal Year Financial Results and Business Update Conference Call. Today’s conference is being recorded. At this time, I would like to turn the conference over to Juliet Yang, Executive Director of Investor Relations. Please go ahead.


Juliet Yang

Juliet Yang

Thank you, operator. During this call, we'll discuss business outlook and make forward-looking statements. These comments are based on our predictions and expectations as of today. Actual events or results could differ materially from those mentioned in today's news release and in this discussion due to a number of risks and uncertainties, including those mentioned in our most recent filings with the SEC and Hong Kong Stock Exchange. The non-GAAP financial measures we provide are for comparison purpose only. Definition of these measures and a reconciliation table are available in the news release we issued earlier today.


As a reminder, this conference is being recorded. In addition, an investor presentation and a webcast replay of this conference call will be available on the Bilibili IR website at ir.bilibili.com.


Joining us today from Bilibili's senior management are Mr. Rui Chen, Chairman of the Board and Chief Executive Officer; Ms. Carly Lee, Vice Chairwoman of the Board and Chief Operating Officer; and Mr. Xin Fan, Chief Financial Officer.

今天加入我们的是哔哩哔哩的高级管理人员,包括董事长兼首席执行官陈瑞先生、副董事长兼首席运营官Carly Lee女士以及首席财务官范鑫先生。

And I will now turn the call over to Mr. Fan, who will read the prepared remarks on behalf of Mr. Chen.


Xin Fan

Xin Fan

Thank you, Juliet, and thank you, everyone, for participating in our 2023 year-end conference call to discuss our financial and operating results. I'm pleased to deliver today's opening remarks on behalf of Mr. Chen.


In 2023, we navigated a landscape of challenges and opportunities and achieved a number of important milestones on community growth, commercialization efficiency improvement, margin expansion and loss cutting. Let's review these achievements in more detail.


To begin with, we exited the year with over 100 million BAUs, 336 million MAUs and other healthy community metrics across the board. Daily user time spend remained robust at over 95 minutes on average in the fourth quarter. We continue to emphasize and dedicate resources to reinforce our content ecosystem, support our creators and foster an inspiring community.


In 2023, over 3 million content creators earned income on our platform, up 30% year-over-year. Further enabling talented content creators to expand their fan base and make money will be one of our most important tasks for 2024. Another highlight for the year was our progress in improving our commercialization efficiency. We stepped up our efforts to incorporate advertising and VAS business in a way that native to our content ecosystem.


Driven by strong performance-based ads, our ad revenue grew by 28% in the fourth quarter and 27% for the full year. VAS revenues grew by 22% in the fourth quarter and 14% for the full year or on year-over-year basis. With this growth, our total revenues for the full year came in at RMB 22.5 billion, among which as revenue made a higher contribution, rising from 23% in 2022 to 28% in 2023.


Increased revenue contribution from our high-margin advertising business and effective cost control drove our gross profit up by 33% year-over-year, and our gross profit margin reached 26.1% in the fourth quarter, marking the sixth consecutive quarter of margin improvement.


For the full year, our gross profit grew by 41%, and our gross profit margin increased to 24.2% from 17.6% in 2022. Consequently, we significantly narrowed our adjusted net loss by 58% year-over-year in the fourth quarter and by 49% for the full year. Notably, we generated RMB 640 million in positive operating cash flow in the fourth quarter, and our full year operating cash flow also turned positive in 2023. This cash place us a solid footing to reach our profitability growth.


2023 has shown the effectiveness of our strategy and provided a solid foundation for our success in 2024. As we approach profitability, we are keeping our fundamental goal in mind to create value for our users. We do this by expanding our content offerings, supporting our creator and fostering a vibrant and growing community that people love. Our industry is still benefiting from the wave of visualization with the fast-evolving generative AI and a tailwind. This leaves us with a long runway for growth.


We remain confident that our virtuous growth cycle of user expansion and the commercial capabilities will create increasing value for our users, creators and shareholders. With that overview, I'd like to discuss our core pillars of content, community and commercialization in more detail, beginning with content and community.


An ever-growing content ecosystem is vital for our community's health and vibrancy. For the fourth quarter, daily active content creators grew by 16% and the monthly new content submission rose by 31%, both year-over-year, as we continue to facilitate connections between high-quality content and creators with VAS. Content creators with over 10,000 followers were up 30% year-over-year in the fourth quarter.


In January 2024, we honored top 100 content creators, our sixth and new Bilibili Power Up 2023 Award ceremony to recognize their creations and contributions to our community, among which 39 content creators received the award for the first time. These top 100 content creators excelled on our platform, successfully accumulating a total of over 400 million followers.


With the thriving content ecosystem, Bilibili has become a favorite platform across different age groups and genders. In the fourth quarter, the average age of our active user base was 24. As our existing users gradually mature, their interest involved and consumption increases. In 2023, baby and maternity, automotive, traveling, fashion and clothing categories demonstrated the highest growth in the video views. Each of these categories carry significant commercial value.


The boundary between interest base and commercial content has also blurred. In 2023, the number of commercial-related content with over 1 million video views more than doubled year-over-year. Meanwhile, over 3 million content creators made money through our various channels in 2023, among which the number of content creators who earned income via video and live commerce was up 133% year-over-year.


With more content creators and a better content ecosystem, our users remain highly engaged and the community continues to survive. For the full-year 2023, our average daily video views increased by 25% year-over-year to 4.3 billion. Our users spent 97 minutes daily on the platform during the same period. Monthly average interactions also grew by 14% year-over-year to over 15 billion in 2023. By the end of 2023, we had 230 million official members, 18% more than in the prior year, and the 12-month retention rate remains strong at around 80%.


Additionally, we closed the year with our fifth New Year's Eve Gala, the most beautiful night of 2023, emerging as a youth's must watch online New Year celebration. The event garnered 100 million playbacks within 24 hours and received the most industry sponsored participation ever in its history.


Lastly, I'd like to talk about commercialization and dive into each of our business lines. Our surviving interactive community is the cornerstone of our commercialization model. In the fourth quarter, our VAS revenue were up 22% year-over-year to RMB 2.9 billion and up 14% to RMB 9.9 billion for the full year. These increases were primarily driven by robust growth in our live broadcasting revenues.


Our live broadcasting universe continue to be more diverse as we convert more host talents from our video content creator pool. In 2024, we will continue to integrate live broadcasting into our video ecosystem. By introducing more high quality hosts and enhancing various tools and recommendation algorithms, we aim to convert more paying users on our platform. At the same time, our featured live broadcasting content and products, like VTuber, a celebration system, will continue to elevate payment activities and offer more monetization opportunity for us.


In terms of memberships. By the end of 2023, we had 21.9 million premium members. Our members continue to demonstrate high brand loyalty and trust with over 80% subscribing annual or auto renew packages. Additionally, users continue to exert increasing spending power on other featured products and experiences.

在会员方面。 到2023年底,我们拥有2190万付费会员。 我们的会员继续展现高度的品牌忠诚度和信任,超过80%的人订阅了年度或自动续订套餐。 另外,用户继续在其他推荐产品和体验上展现出越来越强大的消费力。

Turning to our advertising business. We made some exciting progress. In 2023, our total advertising revenues increased by 28% to RMB 1.9 billion for the fourth quarter and were up by 27% to RMB 6.4 billion for the full year, both on a year-over-year basis. Robust revenue growth in our performance-based ads was the most significant contributor, increasing over 60% year-over-year for the quarter and over 50% for the full year.


We also achieved positive year-on-year growth in brand and in native ad revenues throughout the year. We credit our solid ad revenue growth to our unique position at the most densely populated community of the young generation and our ability to connect with them in their own language. In the meantime, we continue to enhance our ad infrastructure including product optimization and algorithm improvement. This enables advertisers not only to improve their brand equity and influence user purchasing decisions, but also direct convert sales on Bilibili.


In the fourth quarter, our top five advertising verticals were game, e-commerce, digital products and home appliance, automotive and skin care and cosmetics. Among these verticals, the e-commerce and game sectors stood out with impressive results.


Over the course of 2023, we deepened our collaboration with e-commerce advertisers. We further integrated direct sales conversion tools into our video and live commerce ad products. This enabled our users to seamlessly transition from viewing content to making relevant purchase, enhancing our ad conversion efficiency and the user experience. Meanwhile, our deeper data collaboration with key e-commerce platforms further improved accuracy and efficiency of our ad recommendation algorithms.


In 2023, the number of users engaging in consumption-related behaviors increased by over 200% year-over-year. Meanwhile, we successfully gained more marketing budgets from key game developers during the fourth quarter as they launch new games and promoted the existing game updates.


We maintained our position as an effective channel to convert gamers and must invest in community to view games IP, thanks to our integrated advertising strategy and extensive resources within our gaming ecosystem. While we are encouraged by the progress we made in our advertising business in 2023, we believe there is still great potential and ample room for growth.


In 2024, we will further integrate ads with our content ecosystem in a more native, natural and seamless way. We will prioritize our resources to improve ads infrastructure, including upgrading and refining our ad products, further optimizing the accuracy and efficiency of ad algorithms. We will also actively explore generative AI for ad material creation supporting productivity for advertisers.


Industry-wise, we'll continue to expand our shares in our leading games and e-commerce sectors and gain more presence in digital products and home appliance, skin care and cosmetics and automotive verticals.


Turning to our game business. Total game revenues increased 2% quarter-over-quarter to RMB 1 billion in the fourth quarter, coming in at RMB 4 billion for the full year. Currently, three titles in our top line have been approved for release in the domestic market in the coming quarters. One Japanese card game have brand [indiscernible], one domestic SLG game [indiscernible], and other domestic card game, Artifactory [indiscernible]. In addition, we are able to create value for our broader game partners by increasing integrating our advertising products with our game distribution capabilities.


As for our self-developed game, we stimulize our resources and adapt a more selective game development strategy in 2023. The refined strategy will enable us to reduce our R&D expenses in 2024 while keeping us lean and focused on top-quality projects.


Looking forward, our priorities in 2024 are consistent with 2023. We will further improve our commercialization capabilities by strengthening our technology infrastructure and improving our product offerings, particularly for our advertising and live broadcasting business. Company-wide, we aim to further improve our operation efficiency with a tight and targeted expense structure.


Overall, we are dedicated to developing content ecosystem, enabling our content creators to earn more money and further expanding our user base. We believe these endeavors will lead us to reach our goal of profitability and set the stage for sustainable growth for many years ahead.


This concludes Mr. Chen's remarks. I will now provide a brief overview of our financial results for the fourth quarter of 2023. In the interest of time, on today's call, I will be reviewing our fourth quarter highlights as Mr. Chen's remarks has touched on our full year results at a high level. We encourage you to refer to our press release issued earlier today for a closer look at our full year results.


Throughout 2023, our financial profile improved significantly alongside our community growth and ecosystem expansion. Of particular importance are the gains we made in our revenues, gross profit and the reduction in adjusted net loss, which we narrowed for the sixth consecutive quarter.


Total net revenues for the fourth quarter was RMB 6.3 billion, up 3% year-over-year. Our total net revenues break down by the revenue stream for the fourth quarter was approximately 45% VAS, 30% advertising, 16% mobile games and 9% from our IP directives and other businesses. Our cost of revenues decreased by 4% year-over-year to RMB 4.7 billion in the fourth quarter, driving our gross profit to RMB 1.7 billion, up 33% year-over-year.

第四季度总净收入为 63 亿元人民币,同比增长 3%。我们第四季度的总净收入按收入来源的分布大约是:45% 的来自增值服务(VAS),30% 的来自广告,16% 的来自手机游戏,9% 的来自知识产权方向和其他业务。我们的成本减少了 4%,同比降至第四季度的 47 亿元人民币,推动我们的毛利润达到 17 亿元人民币,同比增长 33%。

Our gross profit margin exceed 26% in the fourth quarter, up from 20% in the same period last year. We expect our gross profit margin to continue to improve in 2024. Our total operating expenses were down 17% year-over-year to RMB 3 billion in the fourth quarter. We cut our sales and marketing expenses by 11% year-over-year to RMB 1.1 billion.