| 发布于: | 雪球 | 回复：26 | 喜欢：1 |
问了一下，果然没有。
No, Hermes does not have third-party distributors. The company relies on a "very limited distribution strategy" through its own retail stores and website to maintain exclusivity and desirability for its products.[2][4]
Some key points about Hermes' distribution approach:
- Hermes has less than 300 boutiques worldwide, and hermes.com is the only authorized online platform selling its products.[2][4]
- The iconic Birkin bag is only sold in Hermes stores, not online, to give customers a reason to visit the physical stores.[2]
- Each Hermes store has a slightly different inventory chosen by the store director who travels to Paris to select products tailored for their local clientele.[4]
- This "very limited distribution" strategy is intentional to maintain scarcity and keep Hermes products coveted by luxury customers.[2][4]
So in summary, Hermes does not use third-party distributors or wholesalers, instead controlling distribution exclusively through its own tightly-managed retail network to preserve the brand's premium positioning and appeal.[2][4]
来源
[1] Distribution - Hermes 网页链接
[2] 'Very limited distribution', one of the secrets behind Hermes' success 网页链接
[3] Why Buying From An Hermes Specialty Dealer Is The Way To Find ... 网页链接
[4] Why Hermès Makes It Tough to Find Its Products - Skift 网页链接
[5] Responsible sourcing - Hermès Finance 网页链接