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1
企业介绍
GAP（盖璞）是美国最大的服装公司之一。
2
岗位
1
岗位：Marketing Manager
2
办公地点：上海
3
薪资：面议
3
岗位职责与任职要求
The Marketing Manager- Customer Experience, as part of the Marketing team, He/She will be required to understand the global brand positioning of Gap brand and can balance that understanding with the needs of the local market. He/She should have the ability to discern what types of unique experience will support/enhance the positioning, giving the Brand a competitive advantage in the marketplace.
He/She is responsible for understanding the customer insight and creating the certain experience to fulfill the needs. He/She needs to have a clear overview of omni-marketing. In the meantime, looking for collaboration opportunities and driving extra traffic to omni channels.
The candidate will partner with the domestic Marketing team, key internal business partners and cross-functional teams, and external marketing agencies or strategic partnership as appropriate.
What you'll do
Actively develops strategy/ demonstrates strategic thinking in building annual customer experience upgrade plans and timelines throughout the year
Responsible for developing traffic driving programs on the store level that align with overall market promotional plans,are brand appropriate, and also motivating for the target customer
Develops and executes guerilla marketing ideas to support business objectives and needs to bring awareness and buzz for Gap in brand appropriate ways
Owns all aspects of execution for activities to uplift customer experience, for example, store activities and roadshows.
Sources and selects event agencies and various production vendors in execution of events and customer appreciation activities
Responsible for working with internal teams and external agencies on creation and execution of store hoardings prior to their openings
Negotiates costs in production and execution of events and mall marketing to ensure that all is within budget
Works closely with Store Operations and Field to ensure that store engagement and mall marketing resources are executed flawlessly and consistently across the fleet
Works closely with CRM & digital team to maximize the impact of activities.
Aggressively manages budgets on all event activities whilst maintaining high standards
Who you are
1) Required knowledge, skills & abilities:
Initiative: Ability to independently identify and capitalize on business opportunities, an agile self-starter,results-orientated, and able to deal with ambiguity.
Leadership: Proven track record of leading cross-functional teams and complicated projects.
Influence: Ability to influence across the organization, including senior management.
Communication: Strong oral and written communication skills.
Analysis: Strong analytical and research skills, combined with sound business judgment.
Marketing sense: strong marketing background and knowledge of all different aspect of omni-marketing
Creativity: Ability to generate creative ideas from analysis.
Consumer Insight: Ability to be the “voice of the consumer”.
Brand: An understanding of the Gap inc. brands(including aesthetic and taste level).
Relationships: Proven experience and ability to work cross-functionally
Intellectual Horsepower: Ability to apply strategic thinking to Brand Marketing and business results.
Cultural: An ability to interact with people indifferent cultures in a way that promotes understanding and is respectful and effective.
Language: Chinese (mandarin) & English language and/or knowledge of Chinese culture and consumer behavior in Mainland/Hong Kong/ Taiwan would be highly advantageous.
Passion: For Retail!
2) Minimum Education Level
Bachelor’s degree
3) Experience Required
7+ years of Event Management, Consumer or Retail Marketing experience, preferably in consumer-packaged goods, retail or cosmetics.
Excellent project leadership is a plus
简历请投至：
neitui@wannengdedashu.com；
邮件名请以“应聘公司+应聘职务+个人姓名“作为命名。（为了您的简历能得到HR即时阅览，请在邮件中备注好应聘城市噢～）
请把这条信息转给你正在找工作的朋友吧，TA一定会给你手动比心滴～❤️
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