这么好的生意谁都想抢,为了提升竞争力,公司的产品线就是为这些小商户开发很多软件产品,提升商户和GSKY产品接触的广度和深度,让商户的替换成本越来越高从而绑定商户。同时,给最终消费者提供更加方便的使用方式-基于Siri/Alexa的语音交互。
这种方式是Square验证过的方式,大方向我还是很认可的,随着这些软件功能的增加,公司在这个市场的护城河会越来越深。
“The examples of new product releases to be hitting the market over the coming quarters include automated merchant porting tools, (自动的商户接入系统)CRM prospecting and account management tools,(商户的潜在客户及客户CRM 管理工具)sales order entry integration tools (销售订单录入工具)and digital lead generating and customer marketing tools(数字广告销售线索工具和客户推广工具). To further advance the GreenSky borrower user experience, we will be further leveraging voice recognition technology including innovative and highly intuitive Siri and Alexa integration.(为了进一步提升借款人的体验,通过创新地集成Siri和Alexa,我们将提供更好的语音交互体验) Each of these product innovation is a singularly geared for enhancing both the volume and pace of frictionless e-commerce in generating volume for both our merchants and program borrowers.”