这个太简单啦，就是奇虎能把这个投入量做起来呗，搜索广告是哪里有流量，就投在哪里，奇虎有流量尔//@hotashang:请李老师对俺以下的意见发表评论：

有关老师提到的奇虎搜索9800万美元收入的逻辑问题。

这是谷歌10K上对Google AdWords的有关描述。
Google AdWords is our auction-based advertising program that enables advertisers to place text-based and display ads on our websites and our Google Network Members’ websites. Display advertising comprises the videos, text, images, and other interactive ads that run across the web on computers and mobile devices, including smart phones and handheld computers such as netbooks and tablets. Most of our AdWords customers pay us on a cost-per-click basis, which means that an advertiser pays us only when a user clicks on one of its ads. We also offer AdWords on a cost-per-impression basis that enables advertisers to pay us based on the number of times their ads appear on our websites and our Google Network Members’ websites as specified by the advertisers. For advertisers using our AdWords cost-per-click pricing, we recognize as revenue the fees charged to advertisers

我的理解Google AdWords收入还是有赖于广告客户投入广告量。而个人理解，随着谷歌退出中国，其市场份额日渐萎缩，来自中文客户的广告的投放量自然会减少，那么自然作为合作联盟的搜索公司的分成也自然会减少。因此个人理解，既然在Google AdWords投放的中文广告公司越来越少，因此奇虎与Google AdWords只是一个镜中水月，雾里看花。