Mobile advertising is now the fastest growing area of global adspend, with mobile display, search and in-app ads growing six times the rate of desktop Internet advertising.
"Forecasts suggest that mobile advertising will continue to grow by an average of 50 percent a year between 2013 and 2016, thanks to the widening penetration of smartphones and tablets,"writes Christopher Ratcliff on the E-Consultancy blog.
Thirty-five percent of all money spent on advertising between 2013 and 2016 will go toward mobile, according to research from ZenithOptimedia. By 2016, mobile will overtake radio, magazines and outdoor advertising spend, says Ratcliff.
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