We announced a couple of weeks ago a partnership with Millenial Media, which is the largest mobile ad network and the thesis behind that is that networks are incredibly important.
We spent the last year on an all-in effort to be a leader in the mobile space, and so what I hope is in two years you hear a lot about how AppNexus is changing the fundamental economics of mobile content and mobile advertising. （其ceo认为mobile会超过desktop ad）
– Millennial’s MMX exchange is built on top of AppNexus’ platform, through which 6 billion impressions flow daily. But the real appeal to programmatic – namely RTB-driven tech – is targeting, and the adoption of device IDs and probabilistic identifiers has opened up a variety of targeting options.