Last question: What is Apple’s mission?（最后一个问题：苹

果的使命）

Tim Cook: To make the very best products in the world that really deeply enrich people’s lives. That’s what we’re about. And now it’s not to make the most. It’s not to have the highest market cap, but that’s the result of doing the first one well. That’s what we’re about. And hopefully you can see that in our products and, more importantly, feel that in the experience you have using them. That’s what we’re about. And everybody here knows that. That’s the beauty of this place. We don’t have to put posters on the wall to remind people of that. Everybody knows it.

（蒂姆·库克：做世界上最好的产品，真实强烈的丰富人们的生活。这关乎我们的使命。不是做最多的产品，不是拥有最高的市值，市值只是做世界最好产品的结果，这关乎我们的使命。希望人们能从我们的产品中看到这些，更重要的是在使用产品过程中体验到这些，这关乎我们的使命。这里的每个人都明白这些，这是我们公司的魅力所在。我们不必在墙上贴海报提醒大家，每个人都明白公司的使命。）