发布于: 雪球转发:0回复:1喜欢:2
回复@sylvieluk: 广告行业巨伤。前两天许志宏引用了一句话,在搜索引擎的眼里,广告都是不道德的。如果在facebook眼里广告也不道德了,那么我们应该买入facebook股票。//@sylvieluk:回复@不明真相的群众: Advertisers need to learn though. Facebook can't alienate it's audience if it hasn't been doing page takeovers. I think some people here are so set in different ways they are unfamiliar with FB. I run campaigns all the time and they are incredibly successful. I've had a CPC of 5 cents and a reach of well over a million, but my goal wasn't to get them to an outside page it was to get them to like my page so that I could advertise on their timeline oh and taking numbers from 90K to around 200K in a month is pretty good. I was able to increase spending by around 3 percent and the money we spent came back in. The issue here is advertisers forget about users they don't want to be creative they just want to slap things in our face. Maybe if they actually showed some gumption and did something new and exciting people would watch without problem. Look at Old Spice or Volvo for more creative campaigns. Use the platform don't expect it to give you what you want without working it. // 评论中的这个案例很有说服力
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2012-05-30 14:38
这篇报道介绍了 $通用汽车(GM)$$Facebook(FB)$ 之间的分歧到底是什么,很有趣,也侧面反映了FB现在面临的一些挑战是什么: 网页链接

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sylvieluk2012-05-30 15:12

那你也许可以再下一单了: "We have 900+ million people on the platform and our job is to make the advertising on the platform as good and as compelling as content from [users'] parents or their friends or their boyfriends or girlfriends," said Ms. Everson (Facebook's VP-Global Marketing Solutions). "So when a marketer asks for something like that, that's just not what works on Facebook, so we would say no." She said Facebook rarely fields requests for bigger ad units.