$康卡斯特(CMCSA)$ _Chief Executive Officer, NBCUniversal at Comcast:
Yes. So I just -- thanks, Mike. I would just add, Doug, that in the advertising market, the advertising market is choppy. I mean, I think we said that last time. It continues to be choppy, down year-on-year in the scatter market. It's really segment by segment-based though some segments are doing better. Some segments are doing worse. And we just finished the upfront, as Brian said in his opening and the upfront was way better than we expected. So definitely some, as I said choppiness, but nothing really that dramatic.
$迪士尼(DIS)$ _Christine McCarthy -- Senior Executive Vice President and Chief Financial Officer:
Kannan, thank you for asking this question about advertising. I know there's been a lot written recently about ad trends. But I just want to start off by saying pacing in our scatter market continues to be solid across streaming, sports, as well as our broadcast network.
As it relates to scatter versus spot, and I know in this earnings season, there has been some discussion about scatter. Let me just break it down really simply. Scatter is a reference to a linear or traditional television, where you buy things in upfront, those things that either don't work out as planned or need to be adjusted to. You create this middle market where you're buying traditional television with traditional budgets in a not very sophisticated quickly adapt market....
But really, what we're talking about in television, one, it is very closely associated with the upfront market, which was invented in the '60s. The other one, we're talking about digital that brings all of the data and decisioning to bear that the Internet can really offer.
That is what makes it. So television is going to get better and better, which is there are going to be fewer ads. They are going to be more relevant. They're going to be highly effective, and that funds content at a rate that has never been seen before.
That can only be done by a spot market and a forward market, not a legacy upfront market and scanner market. So those are the reasons why there's a big difference in rhetoric around scatter versus spot. The spot market is amazingly strong, the strongest it has ever been, and that's because of the variety of apps that are coming into the ecosystem and the need for ad-funded content because all of them need ad dollars in order to continue to fund their content-making machines.