一年砸下去120亿美刀做广告，造势促销，佣金，相当于 苹果+HP+DELL+微软+可口可乐。注意：最后那个是花天价广告费让大家忘记买的是糖水。
One of the reasons Samsung's Galaxy smartphones and tablets seem to be everywhere these days may be that the company is spending a fortune -- nearly $12 billion a year, according to Asymco's Horace Dediu -- on advertising, commissions and sales promotions.
Dediu estimates that Samsung now spends more on marketing its mobile devices than Apple (AAPL), HP (HPQ), Dell (DELL) Microsoft (MSFT) and Coca Cola (KO) combined spend on all their products.
