$比亚迪(SZ002594)$ 日前，比亚迪在希腊举办上市发布会，发布元PLUS（BYD ATTO 3）及海豹两款车型，宣布正式进入希腊乘用车市场。

此次发布会由比亚迪与希腊经销商Sfakianakis集团共同举办。比亚迪欧洲汽车销售事业部总经理舒酉星表示，欢迎Sfakianakis集团成为比亚迪全球战略版图中的重要一员。比亚迪坚信，双方对可持续电动化发展的坚定信念和承诺，将有力驱动希腊的绿色出行转型。

资料显示，成立于1958年的Sfakianakis集团是希腊首屈一指的商业集团之一，在欧洲14个国家拥有超过1500名员工。

目前，比亚迪已于雅典开设首家门店，第二家门店将于4月初开始营业。后续比亚迪还将在希腊引入海豚、宋PLUS EV冠军版和宋PLUS DM-i冠军版等车型。

自2022年9月以来，比亚迪积极布局欧洲市场，携手各地合作伙伴迅速将旗下多款新能源车型推向包括德国、英国、西班牙、意大利、法国、荷兰、挪威、匈牙利在内的20个欧洲国家，累计开设超过250家门店。

比亚迪方面表示，面向未来，公司将持续深化本土化战略，以科技创新为驱动，持续拓宽欧洲乃至全球市场的绿色交通之路，推动全球新能源汽车产业的发展进程。

China’s leading EV maker, BYD, is expanding its presence in Europe by launching its best-selling Atto 3 and Seal in Greece. BYD said more models are launching soon.

BYD expands in Europe, launches two new EVs in Greece

BYD is 网页链接{“just getting started”} in Europe, according to the region’s CEO, Michael Shu. After dominating its home market, BYD is taking its best-selling EVs overseas to challenge legacy automakers.

Although BYD began selling EVs in Europe in 2021 (in Norway), the company only sold 15,644 electric cars in the region last year. According to global data collection firm DataForce, that would give BYD a 1.1% share of the European EV market.

In an interview with 网页链接{Automotive News Europe} last week, Shu said BYD is just learning “how Europeans respond” to the new tech, products, and services it offers.

Shu highlighted how Europe is a much different market than China or the US, with multiple legislations and languages to work with.

After admitting that ramping sales in the region will take time, Shu said BYD aims to more than 网页链接{triple its market share}. Even before it begins producing vehicles at its Hungary plant.

BYD aims for a 5% share by then, up from just 1.1% currently. The company’s European boss confirmed the plant will begin production in 2026. To speed up output, it will also build battery packs in Hungary.

Once up and running, the plant will be able to build 150,000 vehicles a year, which can be doubled if needed.

“It will be Europe for Europe,” Shu said, adding, “We will be closer to customers, offering faster deliveries, and people will trust us more.”

According to its 网页链接{Weibo page}, BYD launched two new EVs in Greece as it expands the brand overseas. BYD launched the 网页链接{Atto 3} and Seal EV, marking its official entry into the Greek passenger auto market.

Last year, BYD’s Atto 3 was its best-selling EV in Europe, with 12,363 models sold. BYD’s Seal was fifth, with 284 vehicles sold, behind the Dolphin (1,079), Tang (1,055), and Han (849).

BYD said it will introduce additional vehicles, including the Dolphin, Song Plus EV Champion Edition, and Song Plus DM-i in the future.